Super Bowl 51 (aka Super Bowl LI) will take place Sunday, February 5, 2017. The game starts at 3:30PM PT . Patriot and Falcon fans are ready for the big day! The city of Houston will turn into a small-scale Olympic Village to host the mass of football fans descending upon the Lone Star State. Since technology continues to change, what will be the impact on the entire culture of sports and sports fans? What can we expect? Will Sport fans choose the Mobile First approach? Super Bowl 50 was the third most watched broadcast in U.S. television history, with the help of technology. Last year's Super Bowl streaming audience on NBC was 800,000 viewers per minute.
Last year during Super Bowl 50, Nearly four million unique viewers streamed some part of the pre-game, game or post-game coverage, and those viewers watched a total of 402 million minutes. 2016 numbers included both the audience that CBS reached, via its CBS Sports site and CBS Sports apps and platforms like Amazon Firestick, Apple TV and Roku, as well as the two apps the NFL operates on its own, an NFL app for Verizon mobile customers
Youtube said 300,000 people viewed Super Bowl ads and teaser videos on its service during the game, and overall it saw nearly 4 million hours of ads and teasers watched so far. The ads and teasers have been watched over 330 million times, with 60 percent of that coming from mobile devices, YouTube also said, adding that’s the first time the majority of views have happened on mobile.
The social stream has fast become a fan favorite when it comes to sports consumption. Sport fans incorporate social media as well while watching the games. 83 percent of sports fans say they check social networks while watching games and they are weighing in on the action in record numbers.
Fans almost always watch sports in real time. Passion is high; they don’t want spoilers and enjoy the sports bar camaraderie of watching games with friends. Plus, many fans have bets riding on games and fantasy league bragging rights on the line. The social second screen leverages these extra activities and heightens the fan’s experience when presented the right way.
Social media allows people to share these experiences even with those who are far away. It also gives them access to highly relevant information (like up-to-the-second sideline updates, fantasy player updates, behind-the-scenes pictures, real-time highlights, alerts to other hot games and more) as the action unfolds.
Sports broadcasting gets a whole new level of commentary—one that is interactive, personal and immediately responsive. Fans have an appetite for data, analysis and commentary, more than can be met by traditional outlets and which the social stream easily can by providing info while experiencing the game socially. This trend has been underway since social networks sprang onto the scene, but to date, it meant fans jumping between various sites and apps or sifting through a multitude of status updates to get the good stuff. This is the year it will become easy for fans to both enjoy the game and the conversations about it around them—a more cohesive experience.
For many fans, connecting with their favorite star athletes is the ultimate dream. From autographed jerseys and balls to trading cards, idolizing particular athletes is the stuff of pure sports fandom. Social media has made that direct interaction, once only possible if you were a VIP, feel far more tangible. Twitter is the obvious leader in allowing sports figures to interact directly with fans: to see their own thoughts and updates, follow their lives, tweet back and converse. But the methods and creativity for fan-player interaction are quickly expanding beyond Twitter. University of Alabama receiver Kenny Bell connected with one of his fans via twitter and took her to her senior prom.
While observing how fans communicate on social media I think athletes should be able to still have a voice. What if fans were told by athletes how social media should be used through public service announcements, orientations at schools and on commercials? I think it would be ideal if Lebron James could make a campaign against social media bullying. If the University of Alabama expressed that harassing players online was wrong during the Bama Bound orientation sessions, I think fans would take a more cautious approach before tweeting negativity. Also a meet and greet with some of the players would also encourage fans to look at players as human beings.
Although The Mobile First approach increases viewers, Television still comes out on top. The vast majority of Super Bowl viewership happened via cable, satellite and antennas. The peak of Super Bowl 50 game came from 8:30 to 9:00 p.m. ET when an average of 115.5 million people tuned in. Although Mobility encourages so viewers to watch, many viewers make plans to watch in front of a big television with their family and friends. Ill be watching the Super Bowl at home with my father but I'll also tune into Twitter for updates on the Halftime show.