Super Bowl 51 (aka Super Bowl LI) will take place Sunday, February 5, 2017. The game starts at 3:30PM PT . Patriot and Falcon fans are ready for the big day! The city of Houston will turn into a small-scale Olympic Village to host the mass of football fans descending upon the Lone Star State. Since technology continues to change, what will be the impact on the entire culture of sports and sports fans? What can we expect? Will Sport fans choose the Mobile First approach? Super Bowl 50 was the third most watched broadcast in U.S. television history, with the help of technology. Last year's Super Bowl streaming audience on NBC was 800,000 viewers per minute.
Last year during Super Bowl 50, Nearly four million unique viewers streamed some part of the pre-game, game or post-game coverage, and those viewers watched a total of 402 million minutes. 2016 numbers included both the audience that CBS reached, via its CBS Sports site and CBS Sports apps and platforms like Amazon Firestick, Apple TV and Roku, as well as the two apps the NFL operates on its own, an NFL app for Verizon mobile customers
Youtube said 300,000 people viewed Super Bowl ads and teaser videos on its service during the game, and overall it saw nearly 4 million hours of ads and teasers watched so far. The ads and teasers have been watched over 330 million times, with 60 percent of that coming from mobile devices, YouTube also said, adding that’s the first time the majority of views have happened on mobile.
The social stream has fast become a fan favorite when it comes to sports consumption. Sport fans incorporate social media as well while watching the games. 83 percent of sports fans say they check social networks while watching games and they are weighing in on the action in record numbers.
Fans almost always watch sports in real time. Passion is high; they don’t want spoilers and enjoy the sports bar camaraderie of watching games with friends. Plus, many fans have bets riding on games and fantasy league bragging rights on the line. The social second screen leverages these extra activities and heightens the fan’s experience when presented the right way.
Social media allows people to share these experiences even with those who are far away. It also gives them access to highly relevant information (like up-to-the-second sideline updates, fantasy player updates, behind-the-scenes pictures, real-time highlights, alerts to other hot games and more) as the action unfolds.
Sports broadcasting gets a whole new level of commentary—one that is interactive, personal and immediately responsive. Fans have an appetite for data, analysis and commentary, more than can be met by traditional outlets and which the social stream easily can by providing info while experiencing the game socially. This trend has been underway since social networks sprang onto the scene, but to date, it meant fans jumping between various sites and apps or sifting through a multitude of status updates to get the good stuff. This is the year it will become easy for fans to both enjoy the game and the conversations about it around them—a more cohesive experience.
For many fans, connecting with their favorite star athletes is the ultimate dream. From autographed jerseys and balls to trading cards, idolizing particular athletes is the stuff of pure sports fandom. Social media has made that direct interaction, once only possible if you were a VIP, feel far more tangible. Twitter is the obvious leader in allowing sports figures to interact directly with fans: to see their own thoughts and updates, follow their lives, tweet back and converse. But the methods and creativity for fan-player interaction are quickly expanding beyond Twitter. University of Alabama receiver Kenny Bell connected with one of his fans via twitter and took her to her senior prom.
While observing how fans communicate on social media I think athletes should be able to still have a voice. What if fans were told by athletes how social media should be used through public service announcements, orientations at schools and on commercials? I think it would be ideal if Lebron James could make a campaign against social media bullying. If the University of Alabama expressed that harassing players online was wrong during the Bama Bound orientation sessions, I think fans would take a more cautious approach before tweeting negativity. Also a meet and greet with some of the players would also encourage fans to look at players as human beings.
Although The Mobile First approach increases viewers, Television still comes out on top. The vast majority of Super Bowl viewership happened via cable, satellite and antennas. The peak of Super Bowl 50 game came from 8:30 to 9:00 p.m. ET when an average of 115.5 million people tuned in. Although Mobility encourages so viewers to watch, many viewers make plans to watch in front of a big television with their family and friends. Ill be watching the Super Bowl at home with my father but I'll also tune into Twitter for updates on the Halftime show.
Hello my name is Kanise Wiggins. If you're a graduate student at Troy University, Welcome! Feel free to check out Millenials Matter weekly and also explore the rest of my website for entertainment and news updates.
So lets get right to it. This week's topic is : Generation Y has changed the Culture.
Technology doubles every 18 months. Young people can be credited for the success of technology. Millennials, also known as generation Y, shape todays culture. Millennial's create the trends. There's so many trends, at times it's hard to keep up! That's why I log into Twitter where there's a new trend everyday, better known as a trending topic. I just so happen to be an habitual "tweeter", with over 53k Tweets.
There are eighty-three million millennials on earth. Millennials consist of people born between the years 1982 – 2000. Millenials make up twenty-six percent of the population. Millennials are the most educated generation in American history and marketers believe targeting millennials can change our economy in the upcoming years. Businesses use strategic communicators to figure out how to gain Millenials attention. It's hard sustaining the youths attention. Although the job market is still in trouble there are signs of improvement and millennials are credited for the success. MORE JOBS FOR STRATEGIC COMMUNICATORS!!! Millennials buying power is highly valued yet brands have a difficult time selling products. In an article called “Meet the Millennials: Your Next Big Customer”, a mattress company advised organizations to sponsor a music concert or create an online quiz to gain a purchase from millennials. The article also stated “Millennials must be approached on their own terms.”
According to Nielson, when asked what makes millennials generation unique, millennials ranked “Technology use first with twenty-four percent, Music at eleven percent, and being Liberal/Tolerant at seven percent. Eighty-three percent of millennials say they sleep with their smartphones. Millennials live in two worlds: reality and the virtual world. Brands examine millennials every move in search of new trends. African American millennials have the largest buying power and spend more time online. 91% of African Americans have a cellphone and 55% of black millennials say they spend an hour or more online. Between 2011 and 2015 black media advertisements went up 255%.
Millenials communicate in more ways than ever before. With the emergence of social media and its various platforms, we can communicate faster, reach more people and choose our audience. Social media influences its internal and external environments. Social media is a powerful organization that involves messages and their purpose and direction. The first thing millennials do in the morning is check their cellphone. 80% of smartphone users check their phone before brushing their teeth. A new study showed that adults have their phones with them twenty-two hours a day. Most adults use their cellphones at least eighty-seven minutes a day and 160 minutes a day on the weekend. Majority of the population shares and connects. In the past media had gatekeepers and used formal communication. Social media uses grapevine communication, through reposting, RSS feeds and the ability to share. Since shared content is very popular, brands are distorting information by cramming their advertisements into 140 characters or less for their Twitter audiences. New media uses informal communication and has diminished what appeared to once be an elite hierarchy of journalists, new casters and commentators. Now media can be created by practically anyone. Most millennials cannot recall the last time they have read a newspaper or watched their local news station. According to journalism.org, the newspaper industry has dropped 20,000 positions or a thirty-nine percent decline in the last twenty years. Digital sales make up twenty-five percent of all advertising sales. Social media is at our fingertips twenty-four hours a day. Social media travels at record breaking speeds and is almost given to you simultaneously while browsing the internet if you subscribe to updates.
Millennials are under the influence of others 87% of the day and not being logged in to a social networking site can cause detachment issues. A survey from Ipsos OTX, stated that users feel as if they are missing out on coupons and discounts when they are not logged into a social network. Consumers follow their favorite brands on Facebook and Twitter to receive updates and alerts on the latest promotions companies are offering. Other reasons for staying connected included contests, interesting content, creating content that others will share, answering emails and messages and responding to content posted on their page. Twitter launched Twitter business to strategically drive traffic to users post. Facebook offers an ad service which guarantees a reached audience based on the amount of money you are willing to spend. Engaging with millennials over social media is lucrative.
1. At least 2 copies of your resume - For obvious reasons. Someone might want a physical copy of your skill set.
2. Business Cards - Promote your brand heavily. Some people actually utilize the business cards they receive.
3. Pen - You will need to take notes and sign documents.
4. Flash drive - Keep a copy of your work with you.
5. Mint - Bad breath will cut a conversation short. Freshen up that breath.
6. Business Attire (Blazer, Watch, Pumps) - You can turn any outfit into business casual.
7. Comfortable shoes - Chances are you are going to do a lot of walking to and from parking garages when you are chasing your dream.
8. USB charger - You'll need your phone and what is worst than a dead phone?
9. Brush - You may be in a rush, but your appearance is very important!
10. Deodorant - You'll get pretty sweaty when you're busy! But you do not have to smell like "hard work".
11. Lotion - No one wants to shake dry hands.
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Today is National Women's Fitness Day. How will you be celebrating being physically fit? I'll be walking a few miles at my local park...
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September is Hunger Action month. Many of us take for granted being able to eat. 1 in 6 people in the worlds richest country are not sure if they will eat next week. I catch myself throwing large amounts of food or complaining about not having food, yet my pantry is never empty. Hunger Action month is a reminder to everyone that people in our world, country, state and communities do not have food to eat.