Research proves people must see your marketing message 7 times before they TAKE ACTION!

If your market is over saturated give your audience constant reminders about what you have to offer.

Likes < Sales 💡

1. STAY TRUE TO YOUR WORD
​You get what you give. In order to properly execute the teams goal, each team member must fully commit to their designated task. Teammates who don't stick to their word cause stress on other team members.

​2. BE ORGANIZED 
​Be on time and be well prepared. Organization is key.  I suggest getting a planner, setting reminders and being at meetings before they start. Also making a checklist of things you need to remember.

3. KNOW YOUR ROLE
​Unfortunately a lot of conflict occurs when team members don't do their job. Whatever you are in charge of focus solely on that. Make sure that your role highlights your strengths
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​4. BUILD TRUST 
There's a lot of uncertainty in creating a start-up business. Business will effect your lively hood. Its important that your team mates can trust you. You can build trust by doing everything you commit to doing and being honest about your capabilities. 

​5. MAKE DECISIONS WITH YOUR TEAM
​Your teammates should be aware of all business decisions. Documenting everything that is discussed and prospective plans, then discussing them with all team members builds camaraderie. 

Creating compelling content is not easy. Today digital media is over saturated with the same videos, quotes, etc. Creating content and receiving minimal views can be discouraging.  Here's how you can stand out amongst the crowd and create a story that is unique and gravitating. 

I admit procrastination is something I battle with. I will hold off starting on tasks for weeks. I decided enough is enough.... PROGRESS OVER PERFECTION. Doing a little bit is better than doing nothing at all.  Here's a few tips I have used to get shit done.

My cellphone is a huge distraction. Sometimes I spend hours browsing online without consciously knowing it. If you have an iPhone you can set time limits that will disable social media and other distractions  using the screen time widget. 

I look over my goals everyday. I try to finish at least 3 of my goals daily. Sometimes I will start on a goal and pick it up the next day or hours later.  

Sitting in absolute silence for 10 minutes daily helps me focus and think clearly. After my 10 minute meditation period, I've noticed I am more productive. 

After I finish a goal or task I do something I enjoy. The harsh reality is, working toward your goals is usually not a fun process because it requires sacrifice of some sort. 

At the end of the day I reflect on what I accomplished. I ask myself "Kanise could you have done more today"? If there are goals I started but didn't finish I make it a priority to work on them the next day. I also talk to myself. I know some people may think its crazy but I remind myself of the great things Ive done throughout the day. I feed off of my progression.

Here are a few ways you can find your Unique Selling Proposition!

1. Avoid the trap of trying to please everyone.
2. Make your businesss memorable.
3. Find your Ideal customer, research your market
4. Don’t attempt to stand out, instead try to be the best

A website that focuses on one subject and is super thorough will receive more views or impressions. Find your niche and focus solely on it. A really thorough article or blog post may be as wordy as 10,000 words. When people are interested in researching a topic they will spend hours looking through your website, if it provides vivid photos, links and videos related to the topic you are more likely to receive more views and impressions. Your site may also be referenced on other sites as a credible source.

A Title Tag is the HTML code that specifies the title of a web page. Title tags are the clickable headline in search engine results. Title Tags should include keywords that accurately describe the content. A Title Tag should be short and to the point, yet catch the readers attention.

Google gives you a tool that teaches you how to rank number one on Google. Google Search Console shows you how many people are seeing your listing. It also shows you which keywords are getting the most impressions on your website. The great thing about Google Search Console its absolutely free to use. 

Need more help? Here's How to Drive Traffic to your Website

Let’s make things simple.... What sets your brand apart from others? Developing your brand is all about telling your story. Remaining true to yourself, your personal beliefs and interests make your brand come to life!

Content marketing is all about storytelling. Effective content marketing attracts and retains a defined group. In return the targeted group purchases a product or service. Content marketing is a long term strategy that creates relationships with consumers, those relationships are developed by providing consistent, high quality content. Once customers become familiar with a brand they will skip over competitors.

Without a budget, there’s no business! Budgeting can be a difficult task and may require some educated guessing. Don’t be discouraged. Figure out the most important needs of your business and work from there. Looking over last years expenses also helps when creating a new budget. My budget includes a few tactical plans related to

• SEO and paid advertising
• Blogging and email marketing
• Lead conversion

Your team will not only respond to incoming leads and follow up they will also provide innovative ideas! Figure out exactly who you need on your team months in advance.

Most businesses marketing goals or marketing objectives include :

• Increase sales
• Brand familiarity or awareness
• Growth in market share
• Launch new products
• Gain new customers
• Enter international market
• Improve stakeholder relations
• Develop Customer Loyalty
• Improve internal communications
• Increase profit

SEO short for Search Engine Optimization are marketing tactics to make your website more visible in search engines and ultimately drive traffic to your website! Each and everyday I research new ways to get more traffic to my website and social network platforms. Search Engine Optimization has allowed me to find my target audience and capitalize on the markets Im interested in dominating. Here are 3 EASY tips to drive more traffic to your website....

Words such as NEW, Amazing, Awesome are inviting words and encourage viewers to check out your content!

No one likes to read super wordy post. Lets cut to the chase and present only FACTS. Bulleted list encourage readers to checkout the content and wont put them to sleep with unnecessary tid bits.

If your website or social media has unnecessary content.... DELETE IT! Pages that do not receive traffic may be slowing down the speed of your website. Less is more. Choose a subject you are well versed in and make consistent content about it.