Creating compelling content is not easy. Today digital media is over saturated with the same videos, quotes, etc. Creating content and receiving minimal views can be discouraging. Here's how you can stand out amongst the crowd and create a story that is unique and gravitating.
1. CONNECT - Your audience needs to feel as if your content is believable. Be transparent as possible, so viewers can relate.
2. CHALLENGE - Encourage your audience to commit to your brand. Ask your audience to do something in support of you.
3. CONFLICT - Tell your audience about the problems you are facing.
4. CONQUER - Tell your audience about the problems and feats you have overcome while trying to get your message to out.
5. CONCLUDE - Sum up what your ultimate objective is.
I admit procrastination is something I battle with. I will hold off starting on tasks for weeks. I decided enough is enough.... PROGRESS OVER PERFECTION. Doing a little bit is better than doing nothing at all. Here's a few tips I have used to get shit done.
1. Put Down Your Phone
My cellphone is a huge distraction. Sometimes I spend hours browsing online without consciously knowing it. If you have an iPhone you can set time limits that will disable social media and other distractions using the screen time widget.
2. Have Daily Goals
I look over my goals everyday. I try to finish at least 3 of my goals daily. Sometimes I will start on a goal and pick it up the next day or hours later.
3. Detach From Everything
Sitting in absolute silence for 10 minutes daily helps me focus and think clearly. After my 10 minute meditation period, I've noticed I am more productive.
4. Reward Yourself
After I finish a goal or task I do something I enjoy. The harsh reality is, working toward your goals is usually not a fun process because it requires sacrifice of some sort.
5. Examine Your Progress
At the end of the day I reflect on what I accomplished. I ask myself "Kanise could you have done more today"? If there are goals I started but didn't finish I make it a priority to work on them the next day. I also talk to myself. I know some people may think its crazy but I remind myself of the great things Ive done throughout the day. I feed off of my progression.
Your unique selling proposition is what your business stands for and what sets you apart from competitors... I enjoy Beauty and HipHop so I used my passions to create my brand Vinkankel.
Here are a few ways you can find your Unique Selling Proposition!
1. Avoid the trap of trying to please everyone.
2. Make your businesss memorable.
3. Find your Ideal customer, research your market
4. Don’t attempt to stand out, instead try to be the best
1. Focus on CONTENT
A website that focuses on one subject and is super thorough will receive more views or impressions. Find your niche and focus solely on it. A really thorough article or blog post may be as wordy as 10,000 words. When people are interested in researching a topic they will spend hours looking through your website, if it provides vivid photos, links and videos related to the topic you are more likely to receive more views and impressions. Your site may also be referenced on other sites as a credible source.
2. Optimize Title Tag and Meta Description
A Title Tag is the HTML code that specifies the title of a web page. Title tags are the clickable headline in search engine results. Title Tags should include keywords that accurately describe the content. A Title Tag should be short and to the point, yet catch the readers attention.
3. Use Google Search Console
Google gives you a tool that teaches you how to rank number one on Google. Google Search Console shows you how many people are seeing your listing. It also shows you which keywords are getting the most impressions on your website. The great thing about Google Search Console its absolutely free to use.
Need more help? Here's How to Drive Traffic to your Website
Let’s make things simple.... What sets your brand apart from others? Developing your brand is all about telling your story. Remaining true to yourself, your personal beliefs and interests make your brand come to life!
Content marketing is all about storytelling. Effective content marketing attracts and retains a defined group. In return the targeted group purchases a product or service. Content marketing is a long term strategy that creates relationships with consumers, those relationships are developed by providing consistent, high quality content. Once customers become familiar with a brand they will skip over competitors.
Check out my Top 3 Content Marketing Tips
1. What’s your budget?
Without a budget, there’s no business! Budgeting can be a difficult task and may require some educated guessing. Don’t be discouraged. Figure out the most important needs of your business and work from there. Looking over last years expenses also helps when creating a new budget. My budget includes a few tactical plans related to
2. Who’s on your Team?
Your team will not only respond to incoming leads and follow up they will also provide innovative ideas! Figure out exactly who you need on your team months in advance.
3. What’s your goal?
Most businesses marketing goals or marketing objectives include :
SEO short for Search Engine Optimization are marketing tactics to make your website more visible in search engines and ultimately drive traffic to your website! Each and everyday I research new ways to get more traffic to my website and social network platforms. Search Engine Optimization has allowed me to find my target audience and capitalize on the markets Im interested in dominating. Here are 3 EASY tips to drive more traffic to your website....
1. Use Powerup Words In Your Title
Words such as NEW, Amazing, Awesome are inviting words and encourage viewers to check out your content!
2. Use Bullets and Subheadings
No one likes to read super wordy post. Lets cut to the chase and present only FACTS. Bulleted list encourage readers to checkout the content and wont put them to sleep with unnecessary tid bits.
3. Delete Zombie Pages
If your website or social media has unnecessary content.... DELETE IT! Pages that do not receive traffic may be slowing down the speed of your website. Less is more. Choose a subject you are well versed in and make consistent content about it.
Kanise Wiggins, a specializes in entertainment, media campaigns and branding. Kanise offers exclusive interviews, current events and her take on whats hot in the Hip Hop community. Vinkankel can build your brand with strategic partnerships and creative exposure. Follow me on Twitter @pattygotcake