Hello my name is Kanise Wiggins. If you're a graduate student at Troy University, Welcome! Feel free to check out Millenials Matter weekly and also explore the rest of my website for entertainment and news updates.
So lets get right to it. This week's topic is : Generation Y has changed the Culture.
Technology doubles every 18 months. Young people can be credited for the success of technology. Millennials, also known as generation Y, shape todays culture. Millennial's create the trends. There's so many trends, at times it's hard to keep up! That's why I log into Twitter where there's a new trend everyday, better known as a trending topic. I just so happen to be an habitual "tweeter", with over 53k Tweets.
There are eighty-three million millennials on earth. Millennials consist of people born between the years 1982 – 2000. Millenials make up twenty-six percent of the population. Millennials are the most educated generation in American history and marketers believe targeting millennials can change our economy in the upcoming years. Businesses use strategic communicators to figure out how to gain Millenials attention. It's hard sustaining the youths attention. Although the job market is still in trouble there are signs of improvement and millennials are credited for the success. MORE JOBS FOR STRATEGIC COMMUNICATORS!!! Millennials buying power is highly valued yet brands have a difficult time selling products. In an article called “Meet the Millennials: Your Next Big Customer”, a mattress company advised organizations to sponsor a music concert or create an online quiz to gain a purchase from millennials. The article also stated “Millennials must be approached on their own terms.”
According to Nielson, when asked what makes millennials generation unique, millennials ranked “Technology use first with twenty-four percent, Music at eleven percent, and being Liberal/Tolerant at seven percent. Eighty-three percent of millennials say they sleep with their smartphones. Millennials live in two worlds: reality and the virtual world. Brands examine millennials every move in search of new trends. African American millennials have the largest buying power and spend more time online. 91% of African Americans have a cellphone and 55% of black millennials say they spend an hour or more online. Between 2011 and 2015 black media advertisements went up 255%.
Millenials communicate in more ways than ever before. With the emergence of social media and its various platforms, we can communicate faster, reach more people and choose our audience. Social media influences its internal and external environments. Social media is a powerful organization that involves messages and their purpose and direction. The first thing millennials do in the morning is check their cellphone. 80% of smartphone users check their phone before brushing their teeth. A new study showed that adults have their phones with them twenty-two hours a day. Most adults use their cellphones at least eighty-seven minutes a day and 160 minutes a day on the weekend. Majority of the population shares and connects. In the past media had gatekeepers and used formal communication. Social media uses grapevine communication, through reposting, RSS feeds and the ability to share. Since shared content is very popular, brands are distorting information by cramming their advertisements into 140 characters or less for their Twitter audiences. New media uses informal communication and has diminished what appeared to once be an elite hierarchy of journalists, new casters and commentators. Now media can be created by practically anyone. Most millennials cannot recall the last time they have read a newspaper or watched their local news station. According to journalism.org, the newspaper industry has dropped 20,000 positions or a thirty-nine percent decline in the last twenty years. Digital sales make up twenty-five percent of all advertising sales. Social media is at our fingertips twenty-four hours a day. Social media travels at record breaking speeds and is almost given to you simultaneously while browsing the internet if you subscribe to updates.
Millennials are under the influence of others 87% of the day and not being logged in to a social networking site can cause detachment issues. A survey from Ipsos OTX, stated that users feel as if they are missing out on coupons and discounts when they are not logged into a social network. Consumers follow their favorite brands on Facebook and Twitter to receive updates and alerts on the latest promotions companies are offering. Other reasons for staying connected included contests, interesting content, creating content that others will share, answering emails and messages and responding to content posted on their page. Twitter launched Twitter business to strategically drive traffic to users post. Facebook offers an ad service which guarantees a reached audience based on the amount of money you are willing to spend. Engaging with millennials over social media is lucrative.